Don’t Do Your Taxes.
TurboTax has been helping people do their taxes for years. But this year they have a completely new experience to offer: Not Taxes. Not Taxes can be a lot of things. It can be walking your dog or it can be giving yourself soap brows in the tub or trying that new cookie recipe . The only thing that’s for sure is that it won’t be taxes.
We worked with Sydney-based director Fiona McGee to craft these Not Taxes stories, and no one did their own taxes during the entire production process.
Agency: Wieden and Kennedy Portland
Director: Fiona McGee
You do you, we’ll do your taxes. (Spanish)
When a TurboTax expert does your taxes for you, you can do not taxes. Stuff that you like doing, because whatever you are into that’s cool. Who are we to say? We love taxes. So you do you and we’ll do your taxes.
For this campaign we worked with the director team “The Argentines”
Agency: Wieden and Kennedy Portland
Role: Art Director
Director: The Argentines (Augusto Gimenez Zapiola, Rafa Lopez Saubidet)