La Alianza - Toy Adoption

When a kid suffers abuse they lose their innocence and their childhood, leaving their toys behind. In Guatemala there is a huge crisis of child abuse, and to raise awareness we came up with the idea of adopting these toys they left behind along with their innocence. We created an innovative way to use Pinterest to tell the stories of these kids and directed people to a site where they could adopt those abandoned teddy bears and toys by donating money to help the shelter that cares for the kids who suffered abuse.

Agency: Third Ear (ex-Latinworks)

Awards & Recognition:
-Wave Awards
-FIAP
-Sol de Iberoamerica
-USH Idea Awards