HOLA MEXICO FILM FESTIVAL
You know them and have seen them all. The cliches that we are always trying to avoid while coming up with ideas. For this spot we got to use them all in one spot to show people that Mexico is more than cliches.
Agency: Alma DDB
Director: Jorge Colón
Awards & Recognition:
Wave 3xGold, 3xSilver, 1 shortlist
Art Directors Club 1xBronze
New York Festivals 1xBronze
Sol de Iberoamerica 1xSilver, 1xBronze
FIAP 1xBronze
USH Idea Awards Best of Show
Caribe Awards 3xSilver, 1xBronze
Adforum Greatest Hits
INSIDE THE THEATER
We extended our campaign to the messages projected in theaters before the screening of movies. These are two examples of a reminder to turn off phones and to introduce the newest surround sound at the venue.
ONLINE VIDEOS
To continue educating people about all the things that Mexico has to offer that are not cliches, we came up with this series of online content that aimed to promote the festival and the richness of Mexico.