In September 2020 Google launched the first awareness campaign dedicated to help Latino-owned businesses economically recover from the pandemic. The goal was to celebrate Latino resilience during times of adversity. We focused on that “we’ll find a way to get this done” attitude that gets Latinos through anything. This was an opportunity to help our community and those businesses near us that never give up and always find a way.
Having Googles’ CEO, Sundar Pichai Tweet about it felt pretty cool too.
Agency: Lovers Not Haters
