Crest 3D White

Some smiles are hard to say no to. This is a campaign that we did for Procter & Gamble and Crest. The client wanted to create social videos that would communicate the product benefit in a unique and memorable way while having the option to make sense of the spot on mute. So we came up with these spots that still put a smile on our faces. Isn't it amazing how much you can do with a white and bright smile?

Agency: Conill/Saatchi & Saatchi
Director: Jorge Colón